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Aftermarket ZEXEL
and Bosch


Branding Strategy

Production Facilities

Aftermarket ZEXEL and Bosch

Abbreviations:

1. ZEXEL:

Brand for conventional diesel systems from Bosch Automotive Systems Corporation

2. ZEXEL Corporation:

Former company name of Bosch Automotive Systems Corporation

3. RBAJ:

Bosch Automotive Systems Corporation

4. Bosch K.K.:

100% Bosch subsidiary in Yokohama, Japan

5. RBJP:

Bosch K.K.

6. OEM:

Original equipment manufacturer

7. OES:

Original equipment service

7. IAM:

Independent aftermarket


Products

Brand Logo

Selling Company

Marketing

Order & Shipping company

Conventional products
(OEM)

ZEXEL

RBAJ

RBAJ

RBAJ

Aftermarket parts
for conv. products
(OES, IAM)

ZEXEL

RBJP

RBJP

ZEXEL Logitec

New systems
VP44, CRS
(OEM)

BOSCH

RBAJ

RBAJ

RBAJ

Aftermarket parts
for VP44, CRS
(OES, IAM)

BOSCH

RBJP

RBJP

ZEXEL Logitec



In April 2003, the Aftermarket section of Bosch Automotive Systems Corporation (the former ZEXEL Corporation) was integrated into Bosch K.K. (RBJP), in Yokohama. Bosch K.K. is now handling all the aftermarket business on behalf of Bosch Automotive Systems Corporation. Bosch Automotive Systems Corporation is concentrating on OEM (original equipment manufacturer) sales.

The purpose of this home page is to promote ZEXEL branded diesel components in the aftermarket. We belong to Bosch K.K., but the manufacturer of our products is Bosch Automotive Systems Corporation, and the ordering and shipping is handled by Zexel Logitec Company. We are handling ZEXEL branded products as well as Bosch branded products.

In order to better understand this situation, please refer to the matrix showing Brand ZEXEL and Bosch, or contact the departments responsible for marketing, sales, and orders and shipping.