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Company Profile


Aftermarket ZEXEL
and Bosch


Branding Strategy

Production Facilities

Aftermarket ZEXEL and Bosch

Abbreviations:

1. ZEXEL:

Brand for conventional diesel systems from Bosch Corporation

2. ZEXEL Corporation:

Former company name of Bosch Corporation

3. RBJP:

Bosch Corporation

4. OEM:

Original equipment manufacturer

5. OES:

Original equipment service

6. IAM:

Independent aftermarket


Products

Brand Logo

Selling Company

Marketing

Order & Shipping company

Conventional products
(OEM)

ZEXEL

RBJP

RBJP

RBJP

Aftermarket parts
for conv. products
(OES, IAM)

ZEXEL

RBJP

RBJP

Vantec East

New systems
VP44, CRS
(OEM)

BOSCH

RBJP

RBJP

RBJP

Aftermarket parts
for VP44, CRS
(OES, IAM)

BOSCH

RBJP

RBJP

Vantec East



As of July 1, 2005, Bosch K.K. was merged into Bosch Automotive Systems Corporation (former name ZEXEL Corporation). In addition, Bosch Automotive Systems Corporation changed its company name to Bosch Corporation.

The purpose of this home page is to promote ZEXEL branded diesel components in the aftermarket. We belong to Bosch Corporation, and the ordering and shipping is handled by Vantec East. We are handling ZEXEL branded products as well as Bosch branded products.

In order to better understand this situation, please refer to the matrix showing Brand ZEXEL and Bosch, or contact the departments responsible for marketing, sales, and orders and shipping.